adidas Launches 'Choose to Give Back', a Resale Program Enabled by thredUP
The fashion industry is one of the world's biggest polluters. An estimated 36B clothing items are thrown away in the US each year, 95%* of which can be reused. The textiles industry relies mostly on non-renewable resources – and with low usage rates and low levels of recycling, this linear system creates a massive footprint and applies pressure on the world's resources.
"We believe that great performance shouldn't come at the cost of the environment. That's why we're committed to establishing a circular future for sportswear, and with the Choose to Give Back program are helping people to see new possibilities to give old gear new life," explains
By giving used clothes and shoes the opportunity to be reused or repurposed by someone new, adidas hopes to create a circular product lifecycle.
"adidas has a reputation for driving innovative, sustainable solutions globally, and thredUP is thrilled to support their latest initiative to encourage more circular habits among consumers," said
Initially launched within the adidas
Choose to Give Back is the latest of many sustainability initiatives from adidas – including a low-carbon shoe collaboration with Allbirds,
"The end of one thing is the beginning of the next. This is the beginning of a more responsible future by keeping gear in play to help end plastic waste," added
adidas' sustainability mission is to help End
thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. By making it easy to buy and sell secondhand, thredUP has become one of the world's largest resale platforms for women's and kids' apparel, shoes and accessories. Sellers love thredUP because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. In 2018, we extended our platform with thredUP's Resale-As-A-Service (RaaSⓇ), which facilitates modern resale for a number of the world's leading brands and retailers. thredUP has processed over 125 million unique secondhand items from 35,000 brands across 100 categories. By extending the life cycle of clothing, thredUP is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.
*thredUP 2021 Resale Report
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